About LPL Financial
LPL was founded with a pioneering vision: to help entrepreneurial financial advisors establish successful businesses through which they could offer truly independent financial guidance and advice.
As the nation’s leading independent broker-dealer*, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services to more than 14,000 financial advisors and approximately 700 financial institutions. We also support more than 4,000 other financial advisors with customized clearing solutions, advisory platforms, and technology.
We believe every investor deserves to achieve his or her vision for financial independence through a relationship with a trusted advisor. We stand up for the right of investors to receive independent, impartial advice. We commit to a consultative partnership with you from our first conversation through the life of your business.
We believe that objective financial guidance is a fundamental need for everyone. We enable our clients to focus on what they do best—create the personal, long-term relationships that are the foundation for turning life’s aspirations into financial realities.
Our work makes a difference. That is why we share a passion for doing it ethically and exceedingly well.
Because we have a clear focus and we are empowered to deliver results, we see every day that we are creating something special together.
We respect and support each other, our clients, and our communities.
LPL Financial enables our clients to create and grow their businesses by providing them with services and tools to address the needs of their clients.
- Our clients are the most important people to our company.
- Our clients are not an interruption of our work. They are the purpose of it. We appreciate every day the opportunity to earn their business.
- Our clients share our commitment to excellence and encourage us to innovate.
- We are 100% committed to our clients’ growth, passionate about their success, and exceedingly proud to be their partner.
- Our clients rely on us to help them prosper. It is our job to do so profitably.
As we continue to grow and look to the future, LPL is committed to remaining a trusted resource for our advisors and their clients. The financial services industry, markets, and world are changing fast, while people are living longer and facing more complex financial needs. At the same time, investors are increasingly seeking to partner with advisors who offer guidance to help them face today’s financial planning challenges. These factors mean that providing Americans with independent investment advice has never been more important than it is today.
Financial advisors and institutions need a partner that can help them meet the evolving needs of their clients. As a market leader, LPL is well positioned to enable our customers to help their clients do just that.
* As reported in Financial Planning magazine June 1996-2015, based on total revenues.